Hasna Bihin
About Hasna Bihin
Hasna Bihin is the Marketing & Communication Operation Manager at Harley-Davidson France, where she has worked since 2001. With a background in marketing and communication, she focuses on brand promotion and manages E-marketing projects to support business objectives.
Work at Harley-Davidson
Hasna Bihin has been with Harley-Davidson France since 2001, serving as the Marketing & Communication Operation Manager. Over her 23-year tenure, she has progressed through various marketing and communication roles after starting as a trainee. Her work focuses on enhancing the brand image and promoting events that engage both the Harley-Davidson community and a broader audience. She is involved in E-marketing projects and addresses CRM needs to align with business sales objectives.
Education and Expertise
Hasna Bihin studied at ESCP Europe, where she gained foundational knowledge in marketing. She completed a specialized program in STEGE à la direction marketing, achieving a certification in 2010 after an 11-month course. This educational background supports her expertise in marketing strategy and communication management within the automotive industry.
Background
Hasna Bihin began her career at Harley-Davidson Motor Company as a trainee, dedicating four years to the Harley-Davidson community before advancing into marketing roles. Her extensive experience in the company has allowed her to develop a deep understanding of brand promotion and community engagement, contributing to her current managerial position.
Achievements
In her role as Marketing & Communication Operation Manager, Hasna Bihin is responsible for advising, planning, and executing a wide range of communications through various channels. She supports the Marketing department in developing marketing campaigns and analyzing strategic brand alliances, which are crucial for meeting the company's business objectives.