Hayley Zakaria
About Hayley Zakaria
Hayley Zakaria is an SEO Lead at Harley-Davidson Motor Company, where she has worked since 2021. With extensive experience in digital marketing and SEO, she has previously held positions at various companies, including GE Healthcare and engage: disruptive digital marketing.
Current Role at Harley-Davidson
Hayley Zakaria serves as the SEO Lead at Harley-Davidson Motor Company. She has held this position since 2021, focusing on developing and implementing SEO strategies that enhance the company's digital platforms. Her role involves collaborating with cross-functional teams to integrate SEO best practices into broader marketing initiatives, which improves overall campaign effectiveness.
Previous Experience in Digital Marketing
Prior to her current role, Hayley Zakaria worked at various organizations in digital marketing and SEO. She was employed at Performics as an SEO Content Manager from 2019 to 2021. Before that, she held the position of SEO Account Manager at engage: disruptive digital marketing from 2018 to 2019. Her earlier experience includes roles as an SEO Coordinator and Associate Account Manager at engage, where she contributed to enhancing clients' digital marketing strategies.
Background in Marketing Communications
Hayley Zakaria has a solid background in marketing communications. She worked at GE Healthcare as a Global Marketing Communications Manager for six months in 2021. Additionally, she held positions at Fishman Public Relations as a Content Marketing Account Coordinator and Executive, where she focused on content marketing strategies. Her experience in these roles has equipped her with skills in managing marketing communications effectively.
Education and Academic Background
Hayley Zakaria studied at the University of Illinois at Urbana-Champaign, where she earned a Bachelor of Arts (B.A.) in Communication from 2010 to 2014. She also studied at Università degli Studi di Roma Tre in 2013, furthering her knowledge in communication. This educational background has provided her with a strong foundation in effective communication strategies relevant to her career.
Industry Engagement and Professional Development
Hayley Zakaria actively participates in industry conferences and workshops to stay updated with the latest SEO trends and technologies. This commitment to professional development allows her to apply current knowledge to enhance Harley-Davidson's digital presence and improve organic search rankings.