Jenni Coats
About Jenni Coats
Jenni Coats is the Communications Manager for Media Relations at Harley-Davidson Motor Company, where she has worked since 2019. She has a background in public relations and marketing, with previous roles at Shopbop.com, Lands' End, and Great Big Pictures.
Work at Harley-Davidson
Jenni Coats has served as the Communications Manager for Media Relations at Harley-Davidson Motor Company since 2019. In this role, she has focused on managing the company's public image and enhancing media relations. Her efforts have contributed to an increase in positive media coverage for the brand. Coats has also developed and implemented a successful social media strategy that has significantly boosted brand engagement, demonstrating her ability to adapt to the evolving media landscape.
Previous Experience in Public Relations
Before joining Harley-Davidson, Jenni Coats worked at Lands' End as the Public Relations Manager from 2017 to 2019. In this position, she was responsible for managing public relations efforts and enhancing the brand's visibility. Prior to that, she held the role of Public Relations/Marketing Coordinator at Shopbop.com from 2003 to 2004, where she gained foundational experience in the industry. Additionally, Coats worked as a Sales and Marketing Project Manager at Great Big Pictures from 2009 to 2010, further broadening her expertise in marketing and communications.
Education and Expertise
Jenni Coats earned her Bachelor's degree from the University of Wisconsin-Madison, where she studied from 2000 to 2005. Her education has provided her with a solid foundation in communications, which she has applied throughout her career. Coats possesses strong skills in media relations and has expertise in crafting compelling copy for media releases and marketing campaigns, particularly within the apparel and fashion industry.
Background in Media Relations
Throughout her career, Jenni Coats has developed a strong background in media relations. At Harley-Davidson, she has played a key role in enhancing the company's media presence, leading to increased positive coverage. Her ability to manage public perception and engage with media outlets has been instrumental in shaping the brand's narrative and ensuring effective communication with stakeholders.