Jennifer Loberman
About Jennifer Loberman
Jennifer Loberman is a Manager in N.A. Dealer Support Marketing and U.S. Harley Owners Group at Harley-Davidson Motor Company, where she has worked since 2020. She has extensive experience in marketing, having held various roles in the industry, including positions at Beasley Media Group and multiple Harley-Davidson dealerships.
Current Role at Harley-Davidson
Jennifer Loberman serves as the Manager of North American Dealer Support Marketing and the U.S. Harley Owners Group at Harley-Davidson Motor Company. She has held this position since 2020, contributing to marketing strategies and initiatives that support dealers across North America. Her role involves overseeing marketing efforts that enhance the engagement of Harley Owners Group members and improve dealer performance.
Previous Experience in Retail Marketing
Prior to her current role, Jennifer worked as a Retail Marketing Consultant at Harley-Davidson Motor Company from 2018 to 2020. During her tenure in Milwaukee, Wisconsin, she focused on developing marketing strategies that aligned with retail objectives. Her experience in this role built upon her extensive background in marketing within the motorcycle industry.
Background in Marketing and Media
Jennifer has a diverse background in marketing and media. She worked as an Account Manager and Marketing Consultant at Beasley Media Group from 2016 to 2018. Additionally, she held the position of Marketing Director at ABC Harley-Davidson from 2014 to 2016 and at MotorCity Harley-Davidson from 2010 to 2013. Her roles involved managing significant marketing budgets and developing strategies to enhance brand visibility.
Education and Expertise
Jennifer Loberman earned a Bachelor of General Studies (BGS) from Madonna University, where she studied Business and Sociology. Her educational background supports her expertise in managing marketing communications and analytics. She specializes in creative conceptualization for marketing initiatives and has developed a strong digital footprint for various campaigns.
Event Promotion and Trade Shows
Jennifer has experience in organizing and promoting trade shows and events, which has been a significant aspect of her marketing roles. Her ability to coordinate these events has contributed to the visibility and engagement of the brands she has represented, particularly within the motorcycle community.