John Hofmann
About John Hofmann
John Hofmann is the Marketing Lead at Harley-Davidson Motor Company in Sydney, Australia, a position he has held since 2021. He has extensive experience in marketing roles across various companies, including Brian Hilton Motor Group and Jaguar Land Rover Australia.
Current Role at Harley-Davidson
John Hofmann serves as the Marketing Lead at Harley-Davidson Motor Company, a position he has held since 2021. Based in Sydney, New South Wales, Australia, he has been instrumental in developing strategic marketing plans that enhance customer experience and brand value. His role focuses on creating integrated marketing campaigns designed to boost sales and strengthen the brand's presence in the market.
Previous Experience in Marketing
Prior to his current role, John Hofmann accumulated extensive marketing experience across various organizations. He worked at Brian Hilton Motor Group as Group Marketing Manager from 2016 to 2018, and at Omega Services as Marketing & Communications Manager from 2018 to 2020. His earlier roles at Harley-Davidson included Retail Marketing Specialist, Marketing Coordinator, and Dealer Marketing Consultant, showcasing his long-standing relationship with the brand.
Educational Background
John Hofmann has a solid educational foundation with two degrees from Macquarie University. He earned a Bachelor of Commerce (BCom) with a focus on Marketing from 2010 to 2014. Additionally, he completed a Bachelor of Arts (BA) in History and Politics from 2001 to 2005. This diverse academic background supports his expertise in marketing and strategic planning.
Career Development in the Automotive Industry
John Hofmann's career in the automotive industry includes roles at notable companies such as Jaguar Land Rover Australia and Parramatta BMW. He worked as an Aftersales Marketing Executive at Jaguar Land Rover from 2015 to 2016 and served as Marketing Manager at Parramatta BMW for six months in 2020. These positions contributed to his comprehensive understanding of automotive marketing.
Focus on Customer Experience
Throughout his career, John Hofmann has maintained a strong focus on enhancing customer experience through effective marketing strategies. His work emphasizes the importance of customer engagement and satisfaction, which he integrates into the marketing campaigns he develops. This commitment to customer-centric marketing has been a hallmark of his professional approach.