Joseph Gustafson
About Joseph Gustafson
Joseph Gustafson is a Global Category Manager at Harley-Davidson Motor Company, where he utilizes his creative skills to develop marketing strategies. He has a diverse background in marketing, having held various roles at Americaneagle.com and Icon Motosports, and has experience in crafting customer-centric campaigns and collaborating with multiple teams.
Current Role as Global Category Manager
Joseph Gustafson currently serves as the Global Category Manager at Harley-Davidson Motor Company, a position he has held since 2022. In this role, he focuses on developing and implementing strategies that enhance the brand's global presence. His responsibilities include collaborating with various teams to create customer-centric integrated marketing campaigns and executing strategic initiatives that align with consumer needs.
Previous Experience at Harley-Davidson
Before his current role, Joseph Gustafson worked at Harley-Davidson Motor Company as the Global Performance Marketing Manager from 2020 to 2022. He also served as the Public Relations Lead from 2018 to 2020. During his tenure, he contributed to the brand's marketing strategies and public relations efforts, enhancing its engagement with consumers.
Career at Americaneagle.com
Joseph Gustafson's career at Americaneagle.com spanned several roles, starting as a Marketing Intern from 2008 to 2011. He later advanced to positions such as Marketing Analyst in 2012 and Senior Digital Marketing Strategist from 2015 to 2018. His work involved developing digital marketing strategies and analyzing market trends to support the company's growth.
Educational Background in Marketing
Joseph Gustafson studied at DePaul University, where he earned a Bachelor of Science in Marketing. His education provided him with a strong foundation in business and marketing principles, which he has applied throughout his career in various marketing roles.
Creative Capabilities and Strategic Partnerships
Joseph Gustafson is recognized for his strong creative capabilities in crafting brand and retail strategy briefs that resonate with consumers. He partners with media teams to execute strategic 'Jobs To Be Done' initiatives and collaborates with the Email marketing team to improve consumer retention efforts. His work includes building frameworks for lead generation and demand modeling in partnership with Data Driven Marketing.