Karen Carlson
About Karen Carlson
Karen Carlson serves as the E Commerce Sales and Operations Lead at Harley-Davidson Motor Company, bringing over 15 years of experience in various distribution channels. Previously, she held roles at Timex Group and The Bon-Ton Stores, where she demonstrated expertise in data analysis, strategic planning, and client relationship management.
Current Role at Harley-Davidson
Karen Carlson serves as the E Commerce Sales and Operations Lead at Harley-Davidson Motor Company. In this role, she focuses on enhancing e-commerce strategies and optimizing sales operations. Since joining the company in 2019, she has worked to create efficiencies and maximize investments, teaching clients how to save essential resources. Her expertise in data analysis and strategic planning supports her efforts in driving sales growth and improving operational performance.
Previous Experience at Timex Group
Before her tenure at Harley-Davidson, Karen Carlson worked at Timex Group for 18 years, from 2000 to 2018. She held the position of Channel Account Executive for Global Cruise Lines, where her responsibilities included data analysis, account management, and customer success. Her experience at Timex Group allowed her to develop a strong foundation in client relations and business strategy, contributing to her ability to connect client pain points to innovative solutions.
Professional Background at The Bon-Ton Stores, Inc.
Karen Carlson's career includes significant experience at The Bon-Ton Stores, Inc., where she worked as a Senior Buyer from 1992 to 2000. In this role, she engaged in data analysis, merchandising planning, category management, and sourcing management. Her time at The Bon-Ton Stores enhanced her skills in inventory control and marketing budget management, laying the groundwork for her future roles in e-commerce and sales operations.
Education and Expertise
Karen Carlson earned her Bachelor of Business Administration (BBA) degree in Business Management from the University of Wisconsin-Whitewater. Her educational background complements her extensive professional experience, which spans over 15 years across various distribution channels. She is recognized for her strengths in Sales and Operations Planning (S&OP), data analysis, and strategic planning, utilizing tools such as Tableau and CRM to inform her decision-making.
Achievements and Skills
Throughout her career, Karen Carlson has achieved notable success in sales and operations. She has consistently met sales targets while effectively managing inventory and marketing budgets. Her ability to identify growth opportunities through data analysis has been a key factor in her professional achievements. Additionally, she has developed and managed Junior Account Executives, leading to their promotions, showcasing her leadership and team development skills.