Keita Kubo
About Keita Kubo
Keita Kubo is a Director at Harley-Davidson Motor Company and has served as Brand Manager of Global Brand and Marketing at INFINITI Motor Company Ltd. since 2020. He possesses extensive experience in automotive marketing, product management, and customer experience, with a focus on localization and digital strategies.
Current Role at INFINITI Motor Company
Keita Kubo serves as the Brand Manager of Global Brand and Marketing at INFINITI Motor Company Ltd. since 2020. Based in Yokohama, Kanagawa, he has been instrumental in conducting segmentation, targeting, and positioning studies to define customer personas. His role focuses on enhancing brand visibility and aligning marketing strategies with customer needs.
Experience at Harley-Davidson Motor Company
Since 2021, Kubo has held the position of Director at Harley-Davidson Motor Company in Tokyo, Japan. In this role, he leads digital marketing strategies aimed at enhancing product awareness and maximizing customer touchpoints. His leadership in this area is crucial for the brand's engagement with its audience.
Previous Experience at General Motors
Kubo worked at General Motors from 2014 to 2020, where he held multiple roles. Initially, he was a Senior Buyer for two years, followed by a position as Product Manager in Marketing and Customer Experience for four years. His responsibilities included leading initiatives that focused on customer engagement and product management.
Background in Automotive Industry
Before his tenure at General Motors, Kubo worked at Subaru of Indiana Automotive as a Professional Buyer from 2007 to 2014. His extensive experience in the automotive sector has equipped him with expertise in developing future vehicle portfolios, including power-train and drive-train planning.
Education and Expertise
Kubo studied Marketing at Southern Illinois University, Carbondale, where he earned a Bachelor of Science (BS) degree. His academic background supports his professional expertise in localizing vehicle specifications and equipment to meet local market demands, as well as leading global infotainment, telematics, and connectivity initiatives.