Keith Waddell
About Keith Waddell
Keith Waddell serves as the Marketing Manager at Harley-Davidson Motor Company in Sydney, Australia, where he focuses on enhancing sales and customer acquisition for the brand. He has held this position since 2018 and oversees various marketing initiatives, including event strategies and dealer marketing.
Work at Harley-Davidson
Keith Waddell has served as the Marketing Manager at Harley-Davidson Motor Company since 2018. Based in Sydney, Australia, he focuses on building the next generation of riders for the brand in the ANZ region. His role involves supporting sales, market share, and customer acquisition goals, ensuring that Harley-Davidson remains competitive in the market.
Marketing Management Responsibilities
In his capacity as Marketing Manager, Waddell monitors the performance of third-party agency partners to secure strong returns for the business. He oversees the planning and execution of an event strategy that includes motorcycle shows, exhibitions, dealer demo events, and HOG events. This comprehensive approach aims to enhance brand visibility and engage potential customers.
Retail Marketing Initiatives
Waddell leads the development of retail promotional materials and provides retail marketing support. He manages Dealer Marketing initiatives, which include Lead Management, ensuring that dealers have the necessary tools and resources to effectively reach customers and drive sales.
Collaboration with Marketing Teams
Waddell collaborates with both international and local marketing teams to align corporate goals with market needs. This collaboration is essential for tailoring marketing strategies that resonate with the target audience while adhering to the overarching objectives of Harley-Davidson.