Kenny Zhou
About Kenny Zhou
Kenny Zhou is a Customer Experience Manager at Harley-Davidson Motor Company, where he has worked since 2012. He previously served as a Senior Trade Marketing Supervisor at KOHLER China and holds a Bachelor's degree in Art Design and an MBA in Business Administration.
Current Role at Harley-Davidson
Kenny Zhou serves as the Customer Experience Manager at Harley-Davidson Motor Company, a position he has held since 2012. In this role, he supports the marketing director and sales team by designing and implementing integrated product promotion strategies tailored for Harley-Davidson China and its dealers. Zhou is responsible for managing the upgrade and transformation of the China membership system and databases, providing monthly analysis reports to both the Asia Pacific and US headquarters. His role also includes managing global authorized agencies and local agencies to ensure that all events align with brand standards and operate within budget.
Previous Experience at KOHLER China
Before joining Harley-Davidson, Kenny Zhou worked at KOHLER China as a Senior Trade Marketing Supervisor from 2008 to 2011. During his three years in this position, he gained valuable experience in trade marketing strategies and customer engagement. This role contributed to his understanding of market dynamics and customer preferences, which he later applied in his current position at Harley-Davidson.
Education and Expertise
Kenny Zhou holds a Bachelor's degree in Art Design from the Shanghai Institute of Technology, where he studied from 1996 to 1999. He also completed his high school education at Gartz Simon High School in Philadelphia, PA, USA, from 1994 to 1996. Currently, he is pursuing a Master of Business Administration (MBA) at BI Norwegian Business School, focusing on Business Administration and Management since 2014. This educational background equips him with a blend of creative and business skills relevant to his role in customer experience management.
Customer Loyalty Programs and CRM Management
In his role at Harley-Davidson, Kenny Zhou defines and upgrades regional and country customer loyalty programs and CRM business plans. His initiatives aim to reinforce consumer relations and expand the loyal customer base. Zhou also initiates and implements dealership-specific retail marketing support policies that are based on dealer performance and business needs, ensuring alignment with overall business objectives.