Kevin Hannagan
About Kevin Hannagan
Kevin Hannagan serves as the Head of Performance Marketing at Harley-Davidson Motor Company, where he oversees contact center operations and manages various marketing strategies across the EMEA region.
Work at Harley-Davidson
Kevin Hannagan serves as the Head of Performance Marketing at Harley-Davidson Motor Company, a position he has held since 2020. Based in Oxford, England, he oversees various aspects of performance marketing, including contact center operations. His role encompasses a wide range of responsibilities that contribute to the company's marketing strategy across the EMEA region.
E-commerce Operations Launch
Hannagan played a pivotal role in the setup and launch of e-commerce operations for Harley-Davidson in Europe. This initiative led to significant growth, with the company experiencing exponential increases in performance within the first nine months of operation. His leadership in this project has been instrumental in expanding Harley-Davidson's online presence in the European market.
Marketing Responsibilities
In his capacity as Head of Performance Marketing, Hannagan is responsible for managing a variety of marketing functions. These include advertising, digital strategies, customer relationship management (CRM) journeys, data management, market research, and reporting. His work supports the overall marketing objectives of Harley-Davidson across the EMEA region.
Background
Kevin Hannagan has a background in performance marketing, with a focus on digital strategies and e-commerce. His experience includes overseeing operations that enhance customer engagement and drive sales. His expertise in data management and market research informs his strategic decisions within the marketing domain.