La Nae Rowe
About La Nae Rowe
La Nae Rowe serves as the Retail Marketing Lead at Harley-Davidson Motor Company, where she focuses on enhancing brand engagement and process efficiency. With a background in marketing from the University of Wisconsin-Madison, she has extensive experience in various marketing roles at Kohl's, where she developed integrated strategies and promotional roadmaps.
Current Role at Harley-Davidson
La Nae Rowe serves as the Retail Marketing Lead at Harley-Davidson Motor Company, a position she has held since 2020. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility and customer engagement. Her responsibilities include overseeing various marketing initiatives and ensuring alignment with the company's overall goals. Rowe's experience in retail marketing contributes to her ability to drive sales and improve organizational effectiveness.
Previous Experience at Kohl's
Rowe has extensive experience at Kohl's, where she held multiple roles over a span of seven years from 2002 to 2009 and additional positions from 2009 to 2018. Her roles included Coordinator/Manager/Sr. Manager in Ad Planning, Director of Marketing Strategy for Omni-Channel Marketing Activation, and Director of Marketing for Seasonal Strategy and Experiential Marketing. Throughout her tenure, she built promotional strategies, focusing on customer analytics and competitive intelligence to enhance customer loyalty.
Education and Expertise
Rowe earned her Bachelor's degree in Marketing from the University of Wisconsin-Madison. Additionally, she participated in a Study Abroad program at Dunmore Lang in Sydney, Australia, which included experiences in Fiji and New Zealand. Her educational background provides a strong foundation for her marketing expertise, enabling her to thrive in complex environments and develop effective marketing strategies.
Strategic Initiatives and Achievements
Rowe developed a company-wide integrated strategy for marketing media channels, which streamlined processes and enhanced brand consistency. She is recognized for her ability to create efficient processes and budget allocation opportunities that improve brand engagement. Her focus on driving bottom-line success is complemented by her skills in inspiring and motivating team members and customers alike.
Skills in Process Management
Rowe is adept at making sense out of chaos, particularly in profit and sales-driving initiatives. Her strong focus on organizational effectiveness and process management has been a key aspect of her career. She emphasizes creating efficient workflows that lead to improved marketing outcomes and customer engagement, demonstrating her capability in managing complex projects.