Lauren C.
About Lauren C.
Lauren C. is an Email Marketing Manager with extensive experience in the marketing field, currently working at Harley-Davidson Motor Company since 2021. She previously held positions at ALDI USA and Crate and Barrel, and she specializes in influencer relationships and content development within email marketing.
Current Role at Harley-Davidson
Lauren C. serves as the Email Marketing Manager at Harley-Davidson Motor Company. She has held this position since 2021. In this role, she focuses on developing and executing email marketing strategies that align with the company's branding and customer engagement goals.
Previous Experience at ALDI USA
Before joining Harley-Davidson, Lauren worked at ALDI USA as the Marketing Manager for Email and Social Media from 2018 to 2021. During her tenure in Aurora, Illinois, she managed marketing initiatives that enhanced the company's online presence and customer outreach through effective email campaigns and social media strategies.
Background in Marketing at Crate and Barrel
Lauren's marketing career includes significant experience at Crate and Barrel, where she served as Marketing Manager for Social Media from 2017 to 2018 and as Associate Marketing Manager for Social Media from 2014 to 2017. Her roles involved crafting social media strategies and overseeing content that resonated with the brand's audience.
Education and Expertise
Lauren holds a Master of Science in Journalism with a focus on Interactive Publishing from Northwestern University, where she studied from 2011 to 2012. She also earned a Bachelor of Arts in English from the University of Illinois at Urbana-Champaign, completing her degree from 2007 to 2011. Her education supports her expertise in content development and influencer relationship management within marketing.
Early Career and Editorial Experience
Lauren began her career in journalism and content creation, working as the Arts and Entertainment Editor at buzz Weekly, Illini Media from 2010 to 2011. She also held various editorial roles, including Community Editor and Health and Science Reporter at Northwestern University. These positions provided her with foundational skills in content management and communication.