Lauren Reiter Glaser
About Lauren Reiter Glaser
Lauren Reiter Glaser is a Consumer Research and Analytics Analyst at Harley-Davidson Motor Company, where she has worked since 2019. She has a background in marketing and community service, with previous roles at Rising Medical Solutions, Milwaukee Art Museum, Kohl's Department Stores, and Thomson Reuters.
Current Role at Harley-Davidson
Lauren Reiter Glaser has been serving as a Consumer Research and Analytics Analyst at Harley-Davidson Motor Company since 2019. In this role, she focuses on analyzing consumer data to inform marketing strategies and enhance customer engagement. Her work contributes to the company's understanding of market trends and consumer preferences, which is vital for product development and brand positioning.
Previous Experience in Medical Bill Analysis
Before joining Harley-Davidson, Lauren worked at Rising Medical Solutions as a Medical Bill Analysis Auditor from 2010 to 2011. During her year in this role, she was based in Chicago, Illinois, where she gained experience in analyzing medical billing processes and ensuring compliance with industry standards.
Educational Background in Marketing
Lauren studied at the University of Wisconsin - Milwaukee, where she attended the Lubar School of Business. She earned a Bachelor’s degree in Marketing from 2006 to 2010. This educational foundation equipped her with essential skills in market analysis, consumer behavior, and strategic marketing.
Community Involvement and Volunteer Work
Lauren is actively involved in community service, participating in events such as Al's Run/Walk and the Miracle Marathon for Children's Hospital. She also volunteers at Hunger Task Force Farm and provides services in resume building and job recruitment, contributing to local community development initiatives.
Diverse Professional Experience
Lauren has a diverse professional background, having worked in various roles prior to her current position. She interned at the Milwaukee Art Museum in Marketing, PR, Advertising, and Communications from 2011 to 2012. Additionally, she served as a Community Relations Marketing Assistant at Kohl's Department Stores from 2012 to 2013, and worked as a Research Analyst at Thomson Reuters for four months in 2012.