Lauren Swanson, Ms
About Lauren Swanson, Ms
Lauren Swanson is a Project Manager in Experiential Marketing at Harley-Davidson Motor Company, where she has worked since 2019. She holds a Master of Science in Integrated Marketing Communications from Northwestern University and has previous experience in marketing and communications roles.
Current Role at Harley-Davidson
Lauren Swanson serves as Project Manager for Experiential Marketing at Harley-Davidson Motor Company. She has held this position since 2019, contributing to the company's marketing efforts for five years in Milwaukee, Wisconsin. In her role, she leads the integration of cross-functional teams and media channels to enhance event experiences. Lauren focuses on engaging both new-to-sport and existing riders through various events and sponsorships, aligning marketing strategies with the overall brand direction.
Previous Experience in Marketing
Prior to her current role, Lauren Swanson worked as Communications & Marketing Manager at the American College of Prosthodontists from 2014 to 2019. She also gained experience as an Alumni Ambassador at CIEE for three months in 2012 and as an intern in the Membership & Marketing Division of the American Bar Association in 2011. Her diverse background in marketing roles has equipped her with skills in managing partnerships and delivering comprehensive content across multiple channels.
Educational Background
Lauren Swanson earned her Master of Science (MS) in Integrated Marketing Communications from Northwestern University, studying from 2017 to 2019. She also holds a Bachelor of Arts (BA) in Linguistics and Spanish from Indiana University Bloomington, where she studied from 2010 to 2013. Additionally, she participated in a Study Abroad Program at Universitat de Barcelona in 2012, focusing on Advanced Liberal Arts for 11 months. Her educational background provides a strong foundation for her marketing expertise.
Focus on Target Audiences
In her role at Harley-Davidson, Lauren Swanson developed a marketing plan specifically targeting women's moto, lifestyle, military, and industry-show audiences. This strategic focus aims to broaden the brand's appeal and engage diverse segments of the riding community. Her efforts are directed towards enhancing the overall experience for both new and existing riders through tailored events and sponsorship initiatives.
High School Education
Lauren Swanson completed her high school education at Barrington High School, where she achieved her High School Diploma from 2006 to 2010. This foundational education set the stage for her subsequent academic and professional pursuits in marketing and communications.