Lennard Macaranas
About Lennard Macaranas
Lennard Macaranas is a GM Vintage/Product Manager at Harley-Davidson Motor Company and a Production Manager at Hillman Grad Productions, both based in Los Angeles. He has extensive experience in retail and inventory management, having held various positions at companies such as Fred Segal, Active Ride Shop, and Johnny Cupcakes.
Current Role at Harley-Davidson
Lennard Macaranas serves as the GM Vintage/Product Manager at Harley-Davidson Motor Company. He has held this position since 2021, contributing to the company's product management strategies and vintage offerings. His role involves overseeing product development and ensuring alignment with market trends within the motorcycle industry. Based in Los Angeles, California, he has been instrumental in enhancing the brand's vintage product line.
Experience at Hillman Grad Productions
In addition to his role at Harley-Davidson, Lennard Macaranas has been working as the Production Manager at Hillman Grad Productions since 2020. His responsibilities include managing production processes and coordinating various aspects of project development. This position has allowed him to leverage his skills in production management within the entertainment industry, also based in Los Angeles, California.
Previous Experience in Retail Management
Lennard Macaranas has extensive experience in retail management. He worked as a Retail Sales Manager at Fred Segal Santa Monica from 2008 to 2011, where he managed sales operations in the Greater Los Angeles Area for three years. Prior to that, he served as an Inventory Manager at Active Ride Shop for one year in 2007. His early career also included a position as WAC Team Lead at Urban Outfitters from 2006 to 2007.
Long-Term Role at Johnny Cupcakes
Lennard Macaranas held the position of Dot Connector at Johnny Cupcakes from 2008 to 2016. During his eight years with the company, he played a key role in connecting various operational aspects and fostering relationships within the brand. This experience contributed to his understanding of brand management and customer engagement strategies.
Education Background
Lennard Macaranas studied at Santa Monica City College, where he gained foundational knowledge that has supported his career in management and production. He also completed his secondary education at Garces Memorial High School. His educational background has provided him with essential skills applicable to his various roles in retail and production management.