Liz Mitchell

Liz Mitchell

Lead Marketing @ Harley-Davidson

About Liz Mitchell

Liz Mitchell is the Lead of Marketing at Harley-Davidson Motor Company, where she has worked since 2019. She has a background in marketing and psychology, holding degrees from Aquinas College and the University of Newcastle-upon-Tyne, and has held various roles in marketing and account management over the years.

Current Role at Harley-Davidson

Liz Mitchell serves as the Lead in Marketing at Harley-Davidson Motor Company. She has held this position since 2019, contributing to the company's marketing strategies and initiatives. Her role involves overseeing marketing campaigns and collaborating with various teams to enhance brand visibility and engagement.

Previous Experience in Marketing

Before her current role, Liz Mitchell worked at Harley-Davidson Motor Company as a Project Manager from 2017 to 2019. In this capacity, she managed various projects aimed at improving operational efficiency and marketing effectiveness. Prior to that, she spent seven years at Rees Bradley Hepburn as a Senior Account Manager, where she developed client relationships and managed marketing campaigns.

Education and Academic Background

Liz Mitchell studied at the University of Newcastle-upon-Tyne, where she earned a Bachelor of Arts (B.A.) in Psychology from 1996 to 1999. She also attended Aquinas College, achieving a Bachelor of Arts degree from 1994 to 1996. Her academic background provides her with a solid foundation in understanding consumer behavior and marketing principles.

Career Development and Early Roles

Liz Mitchell began her career in marketing at Rees Bradley Hepburn as a Marketing Services Executive from 2004 to 2006. She then advanced to the role of Senior Account Manager at the same agency from 2006 to 2013. Additionally, she worked at bigdog Agency as an Account Director from 2013 to 2017, where she further honed her skills in client management and strategic marketing.

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