Luke Mansfield
About Luke Mansfield
Luke Mansfield serves as the Chief Commercial Officer at Harley-Davidson Motor Company, where he leads sales, global marketing, growth, and the global dealer network. With over 20 years of experience in various leadership roles across notable companies, he also holds positions on the boards of LiveWire and VIZIT.
Current Role at Harley-Davidson
Luke Mansfield serves as the Chief Commercial Officer at Harley-Davidson Motor Company, a position he has held since 2024. In this role, he leads sales, global marketing, growth initiatives, and oversees the global dealer network. His responsibilities focus on driving the company's commercial strategy and enhancing customer engagement.
Previous Experience at Harley-Davidson
Mansfield previously held two significant roles at Harley-Davidson Motor Company. He was the Vice President - Chief Strategy Officer from 2018 to 2020, where he contributed to the company's strategic direction. Following that, he served as Vice President - Motorcycle Management from 2020 to 2024, managing various aspects of motorcycle operations.
Work at Samsung Electronics
Luke Mansfield worked at Samsung Electronics in two capacities. He was the Director for Samsung Europe for six months in 2014, based in London. Prior to that, he served as Head of Innovation from 2010 to 2014, where he focused on driving innovative initiatives within the company.
Education and Expertise
Mansfield studied at the University of Oxford, where he earned a Master of Chemistry (MChem) degree from 1995 to 1999. He also attended Culverhay School in Bath. With over 20 years of experience, he specializes in leading growth, product development, strategy, and innovation for well-known companies.
Board Memberships and Other Roles
In addition to his role at Harley-Davidson, Luke Mansfield is a member of the Board of Directors at LiveWire, a position he has held since 2024. He also serves on the Board of Directors at VIZIT since 2023 and was previously a member of the Board at Serial 1 Cycle Company from 2020 to 2021. He has also held the position of Chairperson of the Board at STACYC Inc. from 2019 to 2022.