Marc Frölich
About Marc Frölich
Marc Frölich serves as the Field Sales Manager at Harley-Davidson Motor Company, where he has worked since 2011. With a background in automotive technology and sales management, he plays a key role in dealer recruitment and market strategy.
Work at Harley-Davidson
Marc Frölich has been employed at Harley-Davidson Motor Company since 2011, serving as the Field Sales Manager for 13 years in Neu-Isenburg. His responsibilities include determining dealer placements, supporting dealer recruitment, and developing dealer contracts. Prior to his current role, he worked as an Aftersales District Manager from 2009 to 2011 and as Technical Support from 2008 to 2009. In these positions, he coordinated market area team efforts and integrated marketing strategies to enhance dealer performance.
Previous Experience at BMW Group
Before joining Harley-Davidson, Marc Frölich worked at BMW Group as a Kfz-Techniker Meister from 2005 to 2008 in Dieburg. In this role, he gained hands-on experience in automotive technology and management, contributing to his expertise in the automotive industry.
Education and Expertise
Marc Frölich has a diverse educational background. He studied at Europäische Fernhochschule Hamburg, where he achieved a Bachelor of Arts in Sales & Management from 2015 to 2018. He also completed an International Seminar in Beijing in 2017 for 11 months. Additionally, he studied at Landesfachschule des Kfz-Gewerbes Hessen, earning the Kfz-Technikermeister certification from 2007 to 2008. His studies included a focus on Kraftfahrzeugtechnik Schwerpunkt Elektronik and Sales & Management, further enhancing his skills in the field.
Skills in Dealer Development
In his current role, Marc Frölich assists in dealer recruitment and contract development, demonstrating his skills in dealer development. He coordinates efforts to address specific market opportunities for motorcycles, General Merchandise, Parts & Accessories, Service, and Financial Services. His comprehensive understanding of dealership operations and customer experience delivery supports the growth of the Harley-Davidson brand.
Customer Acquisition Strategies
Marc Frölich develops customer acquisition strategies aimed at supporting the growth of the Harley-Davidson brand. His approach integrates marketing and brand messaging to enhance dealer performance, showcasing his ability to align sales strategies with market demands.