Mathew F.
About Mathew F.
Mathew F. serves as the Creative Director at Harley-Davidson Motor Company in Milwaukee, Wisconsin, a position he has held since 2020. He emphasizes versatility in creative direction and values authenticity in communication, drawing inspiration from notable figures in the creative field.
Creative Director at Harley-Davidson
Mathew F. has served as the Creative Director at Harley-Davidson Motor Company since 2020. Based in Milwaukee, Wisconsin, he has contributed to the brand's creative vision for four years. His role involves overseeing various creative projects and ensuring that the brand's messaging aligns with its identity. Mathew emphasizes a versatile and multidirectional approach to creative direction, allowing for innovative ideas to flourish within the company.
Education and Expertise
Mathew F. studied at the University of Oregon, where he developed a foundation in creative thinking and design principles. His educational background supports his current role in creative direction, allowing him to apply learned concepts to real-world projects. Mathew's expertise includes founding two brand studios located between Portland and Los Angeles, which focus on comprehensive creative output.
Creative Philosophy
Mathew F. adheres to the philosophy of 'walk in stupid everyday,' a concept attributed to Dan & Dave. This approach encourages continuous learning and openness to new ideas. He rejects the use of buzzwords in favor of authentic communication, believing that clarity and honesty are essential in creative work. Mathew also advocates for the importance of the obscurity of sources, emphasizing that creativity can thrive when influences are not overtly referenced.
Influences and Inspiration
Mathew F. draws inspiration from the work of Tibor Kalman, known for his emphasis on joyful, subversive, and meaningful creativity. This influence shapes his approach to creative direction, encouraging projects that resonate on a deeper level. Mathew's commitment to meaningful creativity aligns with his goal of producing work that is both impactful and authentic.