Matt Swedlund
About Matt Swedlund
Matt Swedlund serves as the Global Public Relations Lead at Harley-Davidson Motor Company, a position he has held since 2021. He has a diverse background in marketing and public relations, with previous roles at companies such as Polaris Industries and Carmichael Lynch.
Current Role at Harley-Davidson
Matt Swedlund serves as the Global Public Relations Lead at Harley-Davidson Motor Company. He has held this position since 2021, contributing to the company's public relations strategy and initiatives for three years. His role involves managing communications and enhancing the brand's image in the global market.
Previous Experience in Marketing
Prior to his current role, Matt Swedlund held various positions in marketing and public relations. He worked at Polaris Industries in multiple capacities, including Sr. Marketing Specialist and Marketing Supervisor for On Road PG&A, as well as for Indian Motorcycle & Victory Motorcycles. His experience spans from 2013 to 2017, focusing on integrated marketing programs and product launches.
Education and Expertise
Matt Swedlund earned a Bachelor of Arts in Marketing & Communications from Calvin University, where he studied from 1998 to 2002. He later pursued a Master of Business Administration (MBA) at LSU Shreveport, completing his studies in 2021. His educational background supports his expertise in omni-channel marketing programs and media strategy.
Skills in Digital Marketing
Matt Swedlund possesses skills in digital marketing, including social media management and website development. His proficiency extends to experiential marketing and public relations, where he has demonstrated capabilities in consumer insights and team leadership. These skills have been integral to his roles in various marketing firms.
Career Timeline
Matt Swedlund's career spans over two decades, beginning with his role as a Books and Trend Marketing Assistant at Musicland from 2003 to 2004. He then moved to Carmichael Lynch as an Account Manager from 2006 to 2011, followed by positions at OLSON and RBA Digital Marketing. His diverse experiences have shaped his approach to marketing and public relations.