Matthew Gardipee
About Matthew Gardipee
Matthew Gardipee is a Project Manager for Experiential Marketing at Harley-Davidson Motor Company, where he has worked since 2019. He has implemented strategies that have significantly increased sales and achieved substantial cost savings in event marketing.
Work at Harley-Davidson
Matthew Gardipee has served as the Project Manager for Experiential Marketing at Harley-Davidson Motor Company since 2019. His role involves managing a $750K annual budget dedicated to experiential marketing initiatives. He has been instrumental in increasing sales by 47% from 2019 to 2021 through curated event offerings and onsite displays. Gardipee also serves as the Experiential Lead within the 'Go To Market' strategic launch team, contributing to the successful launch and event execution of significant products, including Harley-Davidson's first ADV motorcycle, the Pan America.
Education and Expertise
Matthew Gardipee completed his General Studies at West Bend High School from 1998 to 2002. His educational background laid the foundation for his career in marketing and project management. He has developed expertise in experiential marketing, budget management, and strategic event planning, which he has applied in various roles, including his current position at Harley-Davidson.
Background
Before joining Harley-Davidson, Matthew Gardipee worked as a Marketing Event Coordinator at Royal Enfield North America from 2016 to 2019. His experience in this role helped him build skills in event coordination and marketing strategies. Gardipee's career has been focused on enhancing customer engagement through experiential marketing, which he continues to develop at Harley-Davidson.
Achievements
Matthew Gardipee has instituted a profit-sharing approach to partnerships at Harley-Davidson, achieving cost savings of over $100K across the events budget. He created a 'path to performance' program with the Parts and Accessories teams, resulting in over 3,000 customer transactions and $400K in sales in 2021. Additionally, he oversaw the physical activation of the 2021 'King Of The Baggers' race series in partnership with Moto America, showcasing his ability to manage large-scale events effectively.