Melissa Booth
About Melissa Booth
Melissa Booth is a Senior Merchandising Planner at Harley-Davidson Motor Company, where she focuses on product performance and portfolio opportunities. She has a diverse background in merchandising and product development, having held various roles at companies such as The Bon-Ton Stores and Fashion Angels.
Current Role as Senior Merchandising Planner
Melissa Booth currently serves as a Senior Merchandising Planner at Harley-Davidson Motor Company, a position she has held since 2021. In this role, she focuses on maximizing portfolio opportunities and evaluating product performance across both brick-and-mortar and e-commerce platforms. She oversees product lifecycle and category management specifically for the Harley-Davidson Museum retail areas. Her responsibilities include collaborating with the retail team to align product opportunities with the Museum's retail expansion and growth strategies, as well as managing supplier relationships within the context of the Museum's retail operations.
Experience at Harley-Davidson Motor Company
Melissa Booth has extensive experience at Harley-Davidson Motor Company, having worked in various roles since 2016. She started as a Brand Manager and later transitioned to Production Manager at Fashion Angels before returning to Harley-Davidson as an Associate Product Development Manager. From 2018 to 2021, she served as a Product Development Manager and a Supply Management Analyst. Her roles have involved product development, supply management, and merchandising, contributing to the company's retail strategies and product offerings.
Previous Employment at The Bon-Ton Stores, Inc.
Prior to her tenure at Harley-Davidson, Melissa Booth worked at The Bon-Ton Stores, Inc. as a Merchandise Assistant from 2008 to 2010. During her two years there, she gained valuable experience in merchandising, which laid the foundation for her future roles in retail and product management.
Educational Background at Illinois Institute of Art
Melissa Booth studied at the Illinois Institute of Art, where she earned a Bachelor of Arts degree from 2005 to 2008. This educational background provided her with the foundational knowledge and skills necessary for her career in merchandising and product development.
Role at Fashion Angels
Melissa Booth briefly worked at Fashion Angels as a Production Manager in 2016 for three months. She also held the position of Brand Manager from 2015 to 2016 for six months. Her experience at Fashion Angels contributed to her expertise in product management and brand strategy.