Michael Greenway
About Michael Greenway
Michael Greenway serves as the Director of Traditional Motorcycle Portfolio at Harley-Davidson Motor Company, a position he has held since 2020. He has extensive experience in strategic analytics and product development, having previously worked in various roles at The Boston Consulting Group, IRI, and IBM Global Services.
Current Role at Harley-Davidson
Michael Greenway serves as the Director of Traditional Motorcycle Portfolio at Harley-Davidson Motor Company. He has held this position since 2020, contributing to the company's strategic direction in Milwaukee, Wisconsin. In this role, he works cross-functionally with various departments, including product development, styling, finance, sales, and marketing. His focus is on developing an optimal product portfolio that encompasses multiple motorcycle categories such as touring, cruiser, trike, and special collections.
Previous Experience in Consulting
Before joining Harley-Davidson, Michael Greenway gained extensive experience in consulting. He worked at The Boston Consulting Group in various capacities, including Researcher, Analyst, and Senior Analyst from 2008 to 2013. He also held a position at IBM Global Services as a Consultant from 2006 to 2008. His time at IRI included roles as Principal in Strategic Analytics and Associate in Growth Consulting, where he focused on strategic analytics and innovation.
Educational Background
Michael Greenway earned his MBA from Northwestern University - Kellogg School of Management, where he studied Entrepreneurship & Innovation and Marketing from 2011 to 2013. Prior to this, he obtained a BA in Economics and Mathematics from Bates College, completing his studies there from 2003 to 2006. His educational background provides a strong foundation for his roles in analytics and product strategy.
Career Progression at Harley-Davidson
Michael Greenway's career at Harley-Davidson began with his role as Director of Advanced Analytics from 2018 to 2020. In this position, he was part of the strategy team, focusing on data-driven decision-making. His transition to Director of Traditional Motorcycle Portfolio reflects his continued commitment to enhancing Harley-Davidson's product offerings and market presence.
Background in Strategic Analytics
Michael Greenway has a robust background in strategic analytics, developed during his tenure at The Boston Consulting Group and IRI. His expertise in this area has been instrumental in guiding product strategy and portfolio management across various motorcycle categories at Harley-Davidson. This analytical foundation supports his ability to make informed decisions that align with market trends and consumer preferences.