Michael Spaeth
About Michael Spaeth
Michael Spaeth serves as the Go To Market Manager at Harley-Davidson Motor Company, where he has worked since 2018. With a background in product management and marketing, he focuses on customer insights and strategic planning.
Current Role at Harley-Davidson
Michael Spaeth serves as the Go To Market Manager at Harley-Davidson Motor Company, a position he has held since 2018. In this role, he is responsible for overseeing market strategies and initiatives for the company's motorcycle products. Additionally, he has been working as a Senior Product Manager in Motorcycle Product Planning since 2017, contributing to the Product Development Center. His experience at Harley-Davidson spans several roles, showcasing his expertise in product management and market outreach.
Previous Experience at Harley-Davidson
Prior to his current roles, Michael Spaeth held various positions at Harley-Davidson Motor Company. He worked as the Global Outreach Customer Segment Manager from 2015 to 2017, focusing on customer engagement strategies. Additionally, he served as the Young Adult Customer Segment Lead for North America for a brief period in 2015. His earlier tenure included the role of Retail Integration Project Manager from 2010 to 2013 and General Merchandise Voice of Customer Lead from 2013 to 2015, where he contributed to enhancing customer experiences and product offerings.
Education and Expertise
Michael Spaeth earned a Bachelor of Arts degree in Journalism & Mass Communication and Business from the University of Wisconsin-Milwaukee, where he studied from 1999 to 2003. His educational background provides a foundation for his career in marketing and product management. He possesses a strong interest in the psychological aspects of marketing, focusing on unlocking global customer insights. This expertise allows him to distill complex insights into actionable strategies.
Career Background in Marketing
Before joining Harley-Davidson, Michael Spaeth gained experience in the marketing field through various roles. He worked as a Senior Account Executive at Cramer Krasselt from 2006 to 2010 and as an Account Executive at Upshot from 2003 to 2006. His career began at Hoffman York, where he served as an Account Executive from 2001 to 2003. These positions helped him develop a competitive spirit and a passion for understanding consumer behavior.
Personal Interests and Skills
Michael Spaeth describes himself as a collector of ideas, words, and facts, which he utilizes to solve complex puzzles. He enjoys exploring the complexities of the world and understanding what makes individuals unique. His ability to simplify complex insights into actionable strategies is a key skill that enhances his effectiveness in marketing and product management.