Michelle Gregoire
About Michelle Gregoire
Michelle Gregoire serves as the E Commerce Merchandising Manager at Harley-Davidson Motor Company, where she has worked since 2020. With extensive experience in eCommerce and merchandising across various companies, she has developed a strong skill set in analytics, omnichannel strategies, and team collaboration.
Current Role at Harley-Davidson
Michelle Gregoire serves as the eCommerce Merchandising Manager at Harley-Davidson Motor Company. She has held this position since 2020, contributing to the company's eCommerce strategies from Milwaukee, Wisconsin. In this role, she focuses on enhancing the online shopping experience and driving sales through effective merchandising techniques.
Previous Experience in E-Commerce
Prior to her current role, Michelle Gregoire accumulated extensive experience in eCommerce across various companies. She worked as the eCommerce Merchandise Manager at Hammacher Schlemmer from 2010 to 2011, and as an eCommerce Marketing Specialist at Famous Footwear from 2007 to 2008. Additionally, she held positions at OfficeMax, where she served as an eCommerce Product Manager and Category Manager, and at American Girl as Manager of Merchandise Marketing, Direct to Consumer.
Educational Background
Michelle Gregoire studied at the University of Wisconsin-Madison, where she earned a Bachelor of Science degree in Consumer Science. Her studies spanned from 1991 to 1995, providing her with a solid foundation in consumer behavior and marketing principles.
Expertise in E-Commerce Strategies
Michelle Gregoire possesses expertise in various eCommerce strategies, including the implementation of omnichannel promotional strategies and the execution of A/B multivariate testing to improve online performance. She is skilled in utilizing analytics tools such as Coremetrics, Adobe Analytics, and Google Analytics to drive data-informed decisions.
Skills in Team Building and SEO
Michelle has a strong background in cross-functional team building, focusing on fostering trust and collaboration within teams. She is proficient in optimizing SEO strategies and using on-site search tools to enhance user experience and engagement on eCommerce platforms.