Michelle Ng
About Michelle Ng
Michelle Ng serves as the Lead of Marketing for Asia Emerging Markets at Harley-Davidson Motor Company, where she has worked since 2020. With a background in digital marketing and media management, she has held various roles in notable companies, including Mindshare and iProspect.
Current Role at Harley-Davidson
Michelle Ng serves as the Lead of Marketing for Asia Emerging Markets at Harley-Davidson Motor Company. She has held this position since 2020 and is based in Singapore. In her current role, she manages agency partner relationships across strategy, media, and creative functions in various markets. She is responsible for leading the development and execution of digital content deliverables, ensuring alignment with the company's marketing objectives.
Previous Experience at Harley-Davidson
Prior to her current role, Michelle Ng worked at Harley-Davidson Motor Company in several capacities. She was the Lead of Media Marketing from 2019 to 2020 and served as Project Manager for Media from 2017 to 2018. In these roles, she contributed to the company's media strategies and marketing initiatives, focusing on enhancing brand visibility and engagement in the Singapore market.
Career Background in Digital Marketing
Michelle Ng has a diverse background in digital marketing, having worked at various agencies prior to her tenure at Harley-Davidson. She was a Digital Manager at Mindshare from 2015 to 2016 and a Senior Digital Manager at the same company from 2016 to 2017. Additionally, she served as an Associate Search Manager at iProspect from 2011 to 2013 and as an Associate Manager at Carat Media Singapore from 2014 to 2015. Her experience spans multiple aspects of digital marketing, including search and media management.
Educational Background
Michelle Ng studied Business Administration with a focus on Finance at the National University of Singapore, where she earned her Bachelor of Business Administration (BBA) from 2007 to 2010. She also briefly attended Université catholique de Louvain in 2009. Additionally, she has been studying at Trailhead by Salesforce since 2020, enhancing her skills in marketing and technology.
Key Responsibilities and Skills
In her current role, Michelle Ng plays a key role in customer journey mapping and CRM strategy, focusing on enhancing retention and conversion rates. She oversees marketing budget forecasting and management, including media, creative, and agency expenses. Her responsibilities also include leading the creative process from conceptualization to delivery of marketing assets, ensuring that all initiatives align with the overall marketing strategy.