Michelle Rios
About Michelle Rios
Michelle Rios serves as the Marketing Lead at Harley-Davidson Motor Company, where she has worked since 2020. She has extensive experience in marketing roles across various companies, including OXXO and MSCI Inc., and holds a Bachelor's Degree in Marketing and an MBA.
Current Role at Harley-Davidson
Michelle Rios serves as the Marketing Lead at Harley-Davidson Motor Company, a position she has held since 2020. In this role, she leads the execution of multi-channel global product launch strategies specifically tailored for the Mexican market. She collaborates with global and regional marketing teams to ensure the integration and maximization of marketing assets. Additionally, she partners with event teams to effectively execute event priorities and product launches.
Previous Experience at OXXO
Prior to her current role, Michelle Rios worked at OXXO as a Digital & Direct Marketing Executive from 2016 to 2018. During her two years at OXXO, located in the Monterrey Area, Mexico, she focused on enhancing digital marketing strategies and direct marketing initiatives.
Experience at Cuauhtémoc-Moctezuma
Michelle Rios has held multiple positions at Cuauhtémoc-Moctezuma. She worked as a Carta Blanca & Superior Brand Executive for six months in 2016 and as a Superior Brand Executive from 2015 to 2016 for ten months. Additionally, she served as an Internal Communication Intern for three months in 2014. Her roles involved brand management and internal communications within the company.
Education and Expertise
Michelle Rios earned her Bachelor's Degree in Marketing from Tecnológico de Monterrey, where she studied from 2010 to 2014. She furthered her education by obtaining a Master of Business Administration (MBA) from EGADE Business School, completing her studies from 2020 to 2022. Her academic background provides a strong foundation for her expertise in marketing strategies and business management.
Experience at MSCI Inc.
From 2018 to 2020, Michelle Rios worked as an ESG Marketing Associate at MSCI Inc. for two years in the Monterrey Area, Mexico. In this role, she contributed to marketing efforts focused on environmental, social, and governance (ESG) criteria, enhancing her experience in specialized marketing sectors.