Mike Webster
About Mike Webster
Mike Webster serves as the Director of Sales at Harley-Davidson Motor Company, where he leads a team of Field Sales Managers and focuses on strategic market planning. He has a background in sales and marketing, with previous roles at Arctic Cat and Textron Specialized Vehicles.
Current Role at Harley-Davidson
Mike Webster serves as the Director of Sales at Harley-Davidson Motor Company, a position he has held since 2019. In this role, he leads a team of Field Sales Managers across nine districts in the western United States. His responsibilities include implementing innovative training and incentive programs aimed at optimizing team productivity. He focuses on strategic market planning to identify growth opportunities and address deficiencies within the dealer network.
Previous Experience at Arctic Cat
Prior to his current role, Mike Webster worked at Arctic Cat in various capacities. He served as the Regional Sales Director for eight months in 2014, focusing on the Eastern U.S. market. Following this position, he became the Director of North American Sales from 2015 to 2017, where he contributed to sales strategies and market expansion efforts.
Experience at Textron Specialized Vehicles
Mike Webster was the Director of Programming and Go-to-Market Strategy at Textron Specialized Vehicles from 2017 to 2019. Based in Augusta, Georgia, he was responsible for developing programming initiatives and market strategies to enhance the company's product offerings and sales performance.
Education and Expertise
Mike Webster studied at Clarkson University, where he earned a Bachelor of Science in Marketing from 1993 to 1995. His educational background provides a foundation for his expertise in sales strategy and market analysis. He is skilled at identifying and capitalizing on emerging consumer trends to drive sales growth.