Miley Wang
About Miley Wang
Miley Wang is a Marketing CRM Lead specializing in E-commerce and Paid Media at Harley-Davidson Motor Company in Shanghai, China. With extensive experience in marketing operations across luxury and FMCG sectors, she has held various roles in notable companies including XPT Global, Wunderman, BMW Group, and Acxiom.
Current Role at Harley-Davidson
Miley Wang serves as the Marketing CRM Lead, focusing on E-commerce and Paid Media at Harley-Davidson Motor Company. She has held this position since 2019, contributing to the company's marketing strategies in Shanghai, China. Her role involves managing customer relationship management initiatives and optimizing online sales channels to enhance customer engagement and drive revenue.
Previous Experience at XPT Global
Prior to her current role, Miley Wang worked at XPT Global as an Event Marketing professional from 2017 to 2019. During her two years in this position, she was based in Shanghai, China, where she was responsible for planning and executing marketing events that promoted the company's services and products.
Expertise in Marketing Operations
Miley Wang has developed expertise in marketing operations and management, particularly within the luxury and FMCG sectors. Her skills include integrating diverse projects with measurable deliverables, which is essential for driving success in competitive markets. She specializes in team building and management, employing a positive and effective approach to foster collaboration and achieve organizational goals.
Educational Background
Miley Wang holds a Master of Business Administration (MBA) from INSEEC, where she studied Business Administration and Management from 2019 to 2021. Additionally, she earned an undergraduate degree in English and International Business from Xi'an Fangyi University, completing her studies from 2004 to 2008. Her educational background supports her marketing expertise and operational capabilities.
Career Path in CRM and Marketing
Miley Wang has a diverse career path in customer relationship management and marketing. She worked as a CRM Senior Account Manager at Wunderman from 2012 to 2015 and held a CRM position at BMW Group from 2015 to 2017. Additionally, she gained experience as a Client Service professional at Acxiom from 2007 to 2012. This extensive background in CRM roles has equipped her with valuable insights into customer engagement strategies.