Miranda Haynie
About Miranda Haynie
Miranda Haynie serves as the Global Director of Brand Media and Social at Harley-Davidson Motor Company, where she has worked since 2021. She has a strong background in digital marketing and social media, with previous roles at PMG Digital Agency, Pier 1 Imports, and JCPenney.
Current Role at Harley-Davidson
Miranda Haynie serves as the Global Director of Brand Media and Social at Harley-Davidson Motor Company. She has held this position since 2021, where she focuses on developing and executing full-funnel digital programs aimed at enhancing brand affinity. Her role involves creating data-driven content and experiences that drive consumer action, leveraging her extensive experience in strategic planning for digital media and social platforms.
Previous Experience at PMG Digital Agency
Prior to her current role, Miranda Haynie worked at PMG Digital Agency in various capacities. She served as Associate Director of Social Media from 2018 to 2020, and later as Director of Client Strategy from 2020 to 2021. During her time at PMG, she contributed to the agency's social media strategies and client engagement efforts.
Background in Social Media Management
Miranda Haynie has a solid background in social media management, having worked as Social Media Manager at Pier 1 Imports from 2014 to 2017. She also held the position of Social Media Strategy Manager at JCPenney from 2017 to 2018. Her experience in these roles has equipped her with skills in creating and implementing effective social media strategies.
Education and Expertise
Miranda Haynie earned her Master of Science in Merchandising and Higher Education from the University of North Texas, completing her studies from 2008 to 2011. She also holds a Bachelor of Science in Merchandising and Business Administration from the same institution, which she obtained from 2004 to 2007. Her educational background supports her expertise in marketing and digital strategy.
Career Development in Marketing
Throughout her career, Miranda Haynie has held various marketing roles across different companies. She worked as a Digital Marketing Specialist at Fossil Group, Inc. from 2010 to 2012, and as a Senior Marketing Associate at Dickies®, a VF Company, from 2012 to 2013. These positions contributed to her comprehensive understanding of digital marketing and brand strategy.