Nisita Siratranont
About Nisita Siratranont
Nisita Siratranont serves as the Marketing Lead for Asia Emerging Markets at Harley-Davidson Motor Company. With extensive experience in marketing roles across various industries, she has a proven track record of enhancing brand visibility and lead generation.
Current Role at Harley-Davidson
Nisita Siratranont serves as the Marketing Lead for Asia Emerging Markets at Harley-Davidson Motor Company. She has held this position since 2022 and operates from Bangkok City, Thailand. In this role, she focuses on developing and executing marketing strategies tailored to the unique needs of emerging markets within Asia.
Previous Experience at NS BlueScope
Nisita held multiple roles at NS BlueScope from 2012 to 2019. She began as the Specifier Market Manager and later transitioned to the Channel Development Manager. Subsequently, she served as the Specifier and Downstream Marketing Manager, and finally as the Senior Marketing Project Manager. During her tenure, she implemented new sales and marketing procedures that led to a significant increase in lead generation.
Experience at Bridgestone Sales (Thailand)
From 2019 to 2021, Nisita worked as the Department Manager for Commercial Marketing & Strategy at Bridgestone Sales (Thailand) Co., Ltd. In this role, she was responsible for overseeing marketing strategies and commercial initiatives to enhance brand presence and market share.
Educational Background
Nisita holds a Bachelor of Arts in Economics from Thammasat University, where she studied from 1997 to 2001. She furthered her education at the University of Hamburg, earning a Master of Laws (LL.M.) in European Master in Law and Economics from 2002 to 2003.
Achievements in Marketing
Nisita has achieved notable results in her marketing roles, including generating $60 million in PR value and attaining a 72% share of voice through strategic public relations and brand partnerships. She also cultivated partnerships across nine markets, enhancing product content visibility in both social media and traditional media.