Patrice Morin
About Patrice Morin
Patrice Morin is a Business Planning Manager for EMEA at Harley-Davidson Motor Company, where he has worked since 2017. He has held various roles within the company, including International Product Planning and Manager of International Outreach Product Planning, and has extensive experience in strategic and product planning.
Current Role at Harley-Davidson Motor Company
Patrice Morin serves as the Business Planning Manager for the EMEA region at Harley-Davidson Motor Company. He has held this position since 2020, contributing to strategic decision-making and managing reporting and insights across the organization. Additionally, he has been involved in the Motorcycle Product Planning and Pricing for the EMEA region, focusing on aligning product strategies with market demands.
Previous Experience at Harley-Davidson
Patrice Morin has extensive experience at Harley-Davidson, having worked in various roles since 2006. He was the Product Planning Manager from 2006 to 2009 and later transitioned to the Strategic Planning Manager role for a brief period in 2009. He continued to develop his expertise as the Manager of International Outreach Product Planning from 2010 to 2013, and as the Product Planning Manager EMEA from 2014 to 2016. He also served as the Marketing Integration Manager for six months in 2016-2017.
Education and Marketing Expertise
Patrice Morin studied at IUT GEA Lyon 1 from 1990 to 1992. He furthered his education by obtaining a Diploma in Marketing from CIM | The Chartered Institute of Marketing between 2001 and 2003. This educational background has equipped him with the necessary skills to excel in product planning and marketing roles within the automotive industry.
Early Career at Suzuki France
Before joining Harley-Davidson, Patrice Morin worked at Suzuki France as a Marketing Assistant from 1997 to 2000. This early experience in marketing provided him with foundational skills that he later applied in his roles at Harley-Davidson, particularly in product planning and strategic initiatives.