Rachel Guo
About Rachel Guo
Rachel Guo serves as the National Marketing Manager at Harley-Davidson Motor Company, where she has worked since 2021. With extensive experience in marketing and finance at prestigious automotive companies, she possesses strong skills in project management and is fluent in three languages.
Current Role at Harley-Davidson
Rachel Guo serves as the National Marketing Manager at Harley-Davidson Motor Company. She has held this position since 2021, working in Shanghai, China. In her role, she is responsible for overseeing marketing strategies and initiatives that align with the company's brand identity and market presence.
Previous Experience at Rolls-Royce Motor Cars
Rachel Guo has extensive experience at Rolls-Royce Motor Cars, where she held multiple roles. She worked as a Financial Controller for 11 months in 2005-2006 in Chichester, UK. She later served as Dealer Marketing Assistant Manager from 2011 to 2013 and as Brand and Marketing Communication Manager from 2014 to 2016, both in Beijing, China. Her diverse roles contributed to her expertise in marketing and financial management.
Experience at Aston Martin Lagonda Ltd
From 2016 to 2020, Rachel Guo worked as the Head of Marketing and Communications at Aston Martin Lagonda Ltd in Shanghai, China. In this role, she was responsible for developing and implementing marketing strategies that enhanced brand visibility and engagement in a competitive market.
Education and Expertise
Rachel Guo holds a Bachelor of Arts in Financial Services from Bournemouth University, where she studied from 2004 to 2008. She also earned a Master of Science in Marketing from the University of Strathclyde, completing her studies in 2011. Her educational background supports her expertise in financial software, including SAP and MIS Alea, and her skills in managing macro-level projects using MS Office.
Multilingual and Cultural Proficiency
Rachel Guo is fluent in three languages: English, Mandarin, and Cantonese, and has beginner proficiency in German. Her ability to communicate in multiple languages enhances her effectiveness in multicultural and bilingual environments, which is essential in her marketing roles across different regions.