Rebecca Adame
About Rebecca Adame
Rebecca Adame serves as the Marketing Integration Lead at Harley-Davidson Motor Company, where she has held various roles since 2017. With a background in business administration and extensive experience in marketing and product management, she focuses on strategic consumer events and community marketing.
Current Role as Marketing Integration Lead
Rebecca Adame serves as the Marketing Integration Lead at Harley-Davidson Motor Company, a position she has held since 2022. In this role, she focuses on integrating marketing strategies across various channels to enhance brand visibility and consumer engagement. Her work is centered in the Chicago metropolitan area, where she leverages her extensive experience in marketing and project management.
Previous Experience at Harley-Davidson
Rebecca Adame has held multiple roles at Harley-Davidson Motor Company. She was the U.S. Dealer Readiness Electric Vehicle Lead from 2018 to 2020, followed by the New Segment Motorcycle Category Lead from 2020 to 2021. Additionally, she worked as a Senior Product Development Manager from 2021 to 2022 and has experience as a Global Events Project Manager for the 115th Anniversary in 2017. Her diverse roles have contributed to her expertise in strategic business planning and consumer journey work.
Education and Expertise
Rebecca Adame earned her Bachelor's Degree in Business Administration with an emphasis on Marketing from the University of Wisconsin-Milwaukee, where she studied from 2010 to 2015. Her educational background supports her expertise in strategic business planning, consumer journey work, and go-to-market product management. She has developed skills in community and partnership marketing, retail sales, and qualitative research throughout her career.
Experience in Community Management
Rebecca Adame worked as the Chicago Community Manager for Tracksmith from 2022 to 2023. In this role, she focused on building community engagement and managing partnerships. Her experience in community and partnership marketing has enhanced her ability to connect with consumers and drive brand loyalty.
Background in Project Management
Rebecca Adame has a strong background in project management, particularly in large, new-to-business projects. She has led various initiatives at Harley-Davidson, including strategic consumer events management and execution. Her ability to merge small pieces of work into big-picture results has been a key aspect of her career.