Richard Smith

Richard Smith

Digital Merchandising @ Harley-Davidson

About Richard Smith

Richard Smith is a digital merchandising professional currently working at Harley-Davidson Motor Company since 2023. He has extensive experience in e-commerce and merchandising, having held senior positions at various major retail companies including Victoria's Secret and Bed Bath & Beyond.

Current Role at Harley-Davidson

Richard Smith has been working at Harley-Davidson Motor Company as a Digital Merchandising professional since 2023. His role is based in Milwaukee, Wisconsin, and he operates in a remote capacity. In this position, he leverages his extensive experience in digital merchandising to enhance the company's online retail strategies.

Previous Experience in Retail Merchandising

Prior to his current role, Richard Smith held various significant positions in retail merchandising. He served as Vice President of Site Merchandising at Bed Bath & Beyond from 2022 to 2023. His earlier roles include Director of Digital Merchandising at Bed Bath & Beyond from 2017 to 2020 and AVP Retail Merchandising at Victoria's Secret from 2003 to 2007. He also worked at Lord & Taylor in multiple capacities, including DVP, Digital Merchandising.

Educational Background

Richard Smith studied at the University of Pennsylvania, where he earned a Bachelor of Science degree in Natural Science. He also attended The Wharton School, achieving a Bachelor of Science in Economics. His educational background provides a strong foundation for his career in retail and merchandising.

Skills and Expertise in Digital Merchandising

Richard Smith possesses strong skills in merchandise planning and trend analysis. His expertise contributes to successful retail strategies, particularly in the digital commerce sector. He has a proven track record of enhancing digital commerce operations through strategic merchandising initiatives, making him a valuable asset in the retail industry.

Career Timeline and Roles

Richard Smith has an extensive career in retail, spanning several decades. He began his career at Lord & Taylor as a Buyer from 1992 to 2003. He then transitioned to various roles, including Senior Director at Bed Bath & Beyond and Director at Ann Taylor. His diverse experience across major retail companies highlights his adaptability and depth of knowledge in the field.

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