Russell Peterson
About Russell Peterson
Russell Peterson serves as the E-commerce Manager for North America at Harley-Davidson Motor Company, where he has worked since 2022. He has extensive experience in e-commerce and merchandising, having held various roles in notable companies across the retail sector.
E Commerce Manager at Harley-Davidson
Russell Peterson has served as the E-commerce Manager for North America at Harley-Davidson Motor Company since 2022. Based in Los Angeles, California, he focuses on enhancing the company's online presence and driving sales growth through effective digital merchandising strategies. His role involves leveraging market trends and analytics to optimize the customer experience and improve retention.
Professional Background in Retail and E-commerce
Prior to joining Harley-Davidson, Russell Peterson held various positions in the retail and e-commerce sectors. He worked at 99 Cents Only Stores as a Merchandise Planner focusing on Data Analytics for Fresh Produce and CPG from 2015 to 2016. He also served as a Buyer at Sears and as a Senior Buyer at Spencer's. His experience includes a role as Director of Ecommerce at Cracker Barrel, where he managed e-commerce strategies from 2020 to 2021.
Education and Expertise in Economics
Russell Peterson earned a Bachelor's Degree in Economics from the University of North Carolina at Chapel Hill, completing his studies from 2002 to 2006. His educational background provides him with a strong foundation in consumer behavior, audience segmentation, and personalization, which he applies in his current role and previous positions.
Merchandising and Data Analytics Experience
Throughout his career, Russell Peterson has developed expertise in merchandising and data analytics. He has worked as a Merchandise Planner at The TJX Companies, Inc. and Spring, where he led merchandising initiatives. His ability to utilize website analytics and tracking tools has been instrumental in enhancing e-commerce capabilities and scaling digital merchandising efforts.
Focus on Customer Experience and Sales Growth
Russell Peterson is committed to improving customer experience and driving sales growth. He routinely trims costs while creating engaging products that enhance customer retention. His strategic approach to digital merchandising and customer experience has contributed to the success of the organizations he has worked with.