Sam Johnson

Sam Johnson

Dealer / Network Development Manager Apac & Latam @ Harley-Davidson

About Sam Johnson

Sam Johnson is the Dealer/Network Development Manager for APAC and LATAM at Harley-Davidson Motor Company, where he has worked since 2020. He has extensive experience in sales planning and network development, having held positions at Kia Motors, McLaren Automotive, and Toyota.

Current Role at Harley-Davidson

Sam Johnson serves as the Dealer / Network Development Manager for the APAC and LATAM regions at Harley-Davidson Motor Company. He has held this position since 2020 and is based in Singapore. In this role, he focuses on enhancing dealer capabilities to boost sales and profitability within the Harley-Davidson network. His responsibilities include evaluating and executing profit improvement programs specifically tailored for dealers in emerging markets.

Previous Experience in Automotive Industry

Prior to his current role, Sam Johnson accumulated extensive experience in the automotive industry. He worked at McLaren Automotive Ltd from 2015 to 2020, where he held positions as Sales Planning Manager (Europe) and Regional Sales Manager (UK), followed by Network Development Manager - Europe. His earlier experience includes roles at Kia Motors UK Ltd and Toyota (GB) plc, where he contributed to sales planning and network development initiatives.

Education and Academic Background

Sam Johnson studied at Trent College from 2001 to 2007. He furthered his education at The Nottingham Trent University, where he achieved a degree in Business Management (In-Company) from 2010 to 2013. This academic background has provided him with a solid foundation in business principles relevant to his roles in the automotive sector.

Skills in Dealer Network Development

In his professional career, Sam Johnson has implemented geo-analysis and franchise planning tools aimed at enhancing dealer network performance, particularly in the APAC and LATAM regions. His expertise lies in developing strategies that improve dealer capabilities, which directly impacts sales and profitability within the automotive network.

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