Samantha Neier
About Samantha Neier
Samantha Neier is the Director of Sales for Apparel & Licensing at Harley-Davidson Motor Company, where she has worked since 2022. She has extensive experience in sales and management, having held various roles at companies such as Nike, Crocs, and Coach.
Current Role at Harley-Davidson
Samantha Neier serves as the Director of Sales - Apparel & Licensing at Harley-Davidson Motor Company. She has held this position since 2022 and operates out of Milwaukee, Wisconsin. In her role, she focuses on driving sales strategies and managing the apparel and licensing segments of the brand.
Previous Experience at Crocs
Prior to her current role, Samantha worked at Crocs as the Sales Director for Athletic Specialty from 2021 to 2022. In this position, she was responsible for overseeing sales operations and developing strategies to enhance the brand's presence in the athletic footwear market.
Background with Nike
Samantha Neier has extensive experience with Nike, where she worked for nearly a decade across various roles. From 2003 to 2012, she held multiple positions, including Territory City Specialty Account Executive, Senior Key Account Executive, and Sales Director, contributing to sales management and account development in the Greater New York City and Washington areas.
Education and Professional Development
Samantha is currently pursuing a Certificate in Women's Leadership Development at Saïd Business School, University of Oxford, which she began in 2021. She also holds a Bachelor of Applied Science in Sports Coaching and Sports Management from Deakin University, where she studied from 1996 to 1999.
Skills and Specializations
Samantha specializes in process improvement and service standards, which enhance overall sales and marketing management. She possesses skills in emotional intelligence, essential for building and mentoring high-performing teams. Additionally, she is adept at leveraging metrics and product knowledge to facilitate decision-making.