Serena Di Sarra
About Serena Di Sarra
Serena Di Sarra serves as the Marketing Director for Asia Pacific and Latin America at Harley-Davidson Motor Company, a position she has held since 2020. With extensive experience in marketing across various industries, she previously held senior roles at companies such as Clarks, Montblanc, Crocs, and Fendi.
Current Role at Harley-Davidson
Serena Di Sarra serves as the Marketing Director for Asia Pacific and Latin America at Harley-Davidson Motor Company. She has held this position since 2020, contributing to the brand's marketing strategies in these key regions for four years. Her role involves overseeing marketing initiatives that align with Harley-Davidson's global brand identity and local market needs.
Previous Experience in Marketing
Prior to her current role, Serena Di Sarra held various significant marketing positions. She was the Vice President of Marketing for APAC and MEA at Clarks from 2019 to 2020. Before that, she served as the Regional Marketing Director for Asia, Middle East, and Africa at Crocs from 2016 to 2019. Her experience also includes a tenure as Brand Manager at Montblanc in 2007-2008 and as Group Marketing Manager at Bata Group from 2009 to 2015.
Educational Background
Serena Di Sarra has an extensive educational background. She earned a Master's degree in Management & Communication from Libera Università 'Maria SS Assunta'. She also studied Communication at SDA Bocconi. Additionally, she holds a BA (Joint Hons) in Economics and European Studies from the University of the West of England. Since 2018, she has been studying Strategy in the Age of Digital Disruption at INSEAD.
Early Career and Development
Serena Di Sarra began her career as a Business Analyst at Bristol & West Financial Services Ltd from 2000 to 2003. She then transitioned into the fashion industry, working as a Buyer for Fendi in China and Asia Pacific from 2006 to 2007. Her early roles included Product Manager at Fendi from 2003 to 2006, where she gained foundational experience in product management and brand strategy.