Shubham Sinha
About Shubham Sinha
Shubham Sinha is an experienced E Commerce Lead currently serving as Head of Product & Go-to-Market at HOMEATZ in Singapore. He has a diverse background in e-commerce and product management, having held key positions at companies such as Harley-Davidson and Lazada Group.
Current Role at HOMEATZ
Shubham Sinha has been serving as the Head of Product & Go-to-Market at HOMEATZ since 2020. In this role, he is responsible for leading product development and market strategies, contributing to the company's growth in the e-commerce sector. His experience in Singapore has allowed him to leverage his expertise in product management to enhance the company's offerings.
Experience at Harley-Davidson
Shubham Sinha has held the position of E-commerce Lead at Harley-Davidson Motor Company since 2015. He has played a significant role in reducing the company's global strategy costs and developing an Integrated Retail Experience marketing framework. His initiatives have focused on optimizing return on advertising spend (ROAS) and enhancing consumer engagement through live commerce on platforms like Line and TikTok.
Previous Positions at Lazada Group
Shubham Sinha worked at Lazada Group in various capacities from 2012 to 2015. He began as a Regional Product Manager and progressed to Senior Regional Product Manager. His tenure included leading product initiatives and collaborating with regional teams to enhance e-commerce operations in Singapore and the broader APAC region.
Educational Background
Shubham Sinha holds a Master of Science in International Management from Università Bocconi, where he studied from 2009 to 2011. He also earned a Bachelor of Engineering in Electronics and Communication from Manipal Institute of Technology, completing his degree from 2003 to 2007. His educational background has provided a strong foundation for his career in e-commerce and product management.
Consulting Experience
Shubham Sinha served as an internal consultant to Harley-Davidson's leadership team, where he provided data-driven insights that were vetted by consulting firms such as McKinsey. His role involved collaborating with the leadership team to inform strategic decisions and enhance operational efficiency.