Simon Gardiner
About Simon Gardiner
Simon Gardiner serves as the Head of Marketing Integration and Go-to-Market for the EMEA region at Harley-Davidson Motor Company. He has extensive experience in marketing and brand communications, having held various leadership roles in the automotive industry, including positions at Porsche, Kia, and Honda.
Current Role at Harley-Davidson
Simon Gardiner serves as the Head of Marketing Integration and Go-to-Market for the EMEA region at Harley-Davidson Motor Company. He has held this position since 2020, overseeing the comprehensive planning and execution of go-to-market strategies for new products. His responsibilities include ensuring alignment between regional markets and the company's headquarters in Milwaukee.
Previous Experience in Automotive Marketing
Before joining Harley-Davidson, Simon Gardiner held several key positions in automotive marketing. He worked at Porsche Cars GB Ltd as Head of Group Marketing for the Porsche Retail Group from 2015 to 2018. Prior to that, he was Head of Brand Communications at Kia Motors UK Ltd from 2013 to 2015 and held various roles at Honda Motor Europe Ltd, including Manager of Marketing Communications and Retail Operations Manager.
Military Background
Simon Gardiner has a background in the military, having served as a Warfare Officer in the Royal Navy from 1990 to 1995. This experience contributed to his leadership skills and strategic thinking, which he later applied in his corporate roles.
Education and Qualifications
Simon Gardiner studied at the Royal Naval Engineering College Manadon, where he focused on Maritime Defence and Management, earning a Bachelor of Arts degree from 1993 to 1995. He also attended Britannia Royal Naval College, further enhancing his educational background.
Achievements in Marketing Strategy
At Harley-Davidson, Simon Gardiner played a significant role in implementing the Global 'Hard Wire' Strategy across the EMEA region. This initiative aimed to strengthen the connection between regional markets and the company's global operations, showcasing his expertise in marketing strategy and integration.