Staci Sue Ritzel (Dieringer)
About Staci Sue Ritzel (Dieringer)
Staci Sue Ritzel (Dieringer) serves as the Director of Digital Product Management at Harley-Davidson Motor Company, where she aligns product strategy with corporate goals. With over a decade of experience in digital product management and ecommerce, she has held leadership roles at various companies, including SmileDirectClub and The Children's Place.
Current Role at Harley-Davidson
Staci Sue Ritzel serves as the Director of Digital Product Management at Harley-Davidson Motor Company. She has held this position since 2022. In her role, she is responsible for aligning product strategy with corporate goals and ensuring the achievement of key results. Ritzel plays a crucial role in identifying and securing necessary resources and removing obstacles to ensure team success.
Previous Experience at SmileDirectClub
Ritzel has a notable history with SmileDirectClub, where she worked in various capacities. She served as Senior Director of Digital Experience for two months in 2022 and previously held the position of Director of Digital Experience from 2019 to 2022 for three years. Additionally, she worked as Senior Manager Ecommerce for ten months in 2019. Her roles focused on enhancing digital experiences and optimizing ecommerce strategies.
Ecommerce Leadership at The Children's Place
Ritzel worked at The Children's Place as the Director of Ecommerce from 2018 to 2019. During her tenure, she contributed to the company's online sales strategies and digital presence. Her leadership in ecommerce has been a significant part of her career, showcasing her expertise in the retail sector.
Educational Background
Staci Sue Ritzel studied at Ripon College, where she earned a Bachelor's degree in Business and Economics from 2007 to 2011. Additionally, she attended the University of Wisconsin-Milwaukee, completing the Leaders for Ozaukee's Next Generation program from 2012 to 2013. Her educational background supports her extensive experience in digital product management and ecommerce.
Specialization in Digital Merchandising
Ritzel specializes in conversion optimization and digital merchandising. She focuses on enhancing user experience and performance measurement across various platforms. With over a decade of experience in deploying consumer-facing digital features, she has worked across multiple industries, including retail, healthcare, financial services, and automotive.