Steve Wasser
About Steve Wasser
Steve Wasser is a Regional Manager of Channel Integration at Harley-Davidson Motor Company, where he has worked since 2014. He holds an EMBA from the University of Wisconsin-Madison and a BS in Mechanical Engineering from Pennsylvania State University, with extensive experience in business development and international trade.
Current Role at Harley-Davidson
Steve Wasser currently serves as the Regional Manager of Channel Integration at Harley-Davidson Motor Company. He has held this position since 2014, contributing to the company's strategies for optimizing sales channels and enhancing Go-to-Market approaches. His role involves overseeing the integration of various channels to ensure effective market penetration and customer engagement in the Greater Milwaukee Area.
Previous Positions at Harley-Davidson
Steve Wasser has held multiple significant roles at Harley-Davidson Motor Company. He was the Director of Channel Integration & Business Development from 2012 to 2014, where he focused on enhancing business strategies. Prior to that, he served as Managing Director Asia and Chief Representative in China from 2007 to 2010, based in Shanghai. He also worked as the Director of Business Planning from 2010 to 2012 in the Greater Milwaukee Area, where he contributed to strategic planning and operational efficiency.
Education and Expertise
Steve Wasser earned a Bachelor of Science in Mechanical Engineering from Pennsylvania State University. He furthered his education by obtaining an Executive Master of Business Administration (EMBA) from the University of Wisconsin-Madison, completing his studies from 2004 to 2006. His academic background supports his expertise in business administration and engineering principles, which he applies in his professional roles.
Board and Advisory Roles
Steve Wasser has served as a board director for the Milwaukee World Trade Association, where he contributed to initiatives aimed at promoting international trade. Additionally, he participated in the advisory board for the University of Wisconsin's China Initiative, focusing on strengthening educational and business relationships between the United States and China. His involvement in these organizations highlights his commitment to fostering global business connections.
Specialization in Market Development
Steve Wasser specializes in market assessment and partner selection for new business development, particularly in Asia. His experience in the Chinese market has equipped him with insights into optimizing business strategies and identifying growth opportunities. This specialization has been a key aspect of his career, especially during his tenure in various roles at Harley-Davidson.