Tapan Lau
About Tapan Lau
Tapan Lau is a Marketing & General Merchandise Manager at Harley-Davidson Motor Company, where he has worked since 2020. He has a diverse background in marketing and design, with previous roles at companies such as Link REIT, Transamerica Life Bermuda, and PMDC Design Limited.
Current Role at Harley-Davidson
Tapan Lau serves as the Marketing & General Merchandise Manager at Harley-Davidson Motor Company since 2020. In this role, Lau is responsible for developing and executing marketing strategies that enhance product and service promotion. This includes overseeing digital marketing programs such as website optimization, social media strategy, and email marketing. Lau's focus is on increasing brand visibility and customer engagement within the Hong Kong market.
Previous Experience in Marketing
Before joining Harley-Davidson, Tapan Lau held various marketing positions. Lau worked as a Marketing Executive at Harley-Davidson from 2019 to 2020, where responsibilities included implementing e-commerce development strategies to expand online sales channels. Prior to that, Lau was a Marketing Executive at Transamerica Life Bermuda from 2013 to 2015, contributing to marketing initiatives within the company. Lau's experience also includes a brief role as a Marketing Assistant at Transamerica Life Bermuda in 2012.
Background in Graphic Design
Tapan Lau has a background in graphic design, having worked as a Self Employed Graphic Designer in multiple periods from 2010 to 2019. This experience includes creating visual content and marketing materials that support branding efforts. Lau's role as Associate Creative Director at PMDC Design Limited from 2015 to 2017 further solidified expertise in creative direction and design strategy.
Early Career and Administrative Roles
Tapan Lau began their career with a clerical position at the Hong Kong Housing Authority from 2002 to 2007. This role provided foundational administrative skills. Lau later worked at Link REIT as an Administrative Assistant from 2007 to 2008 and as a Marketing Assistant from 2009 to 2010, gaining experience in both administrative and marketing functions.
Event Planning and Management Skills
In addition to marketing roles, Tapan Lau has experience in planning and organizing local events, roadshows, and promotional campaigns. These initiatives are aimed at increasing store traffic and enhancing customer engagement. Lau has managed the process and daily operations for new store openings, ensuring operational efficiency during transitions.