Tiffany Tam
About Tiffany Tam
Tiffany Tam serves as the Marketing Lead at Harley-Davidson Motor Company, bringing extensive experience from previous roles at General Mills, Red Bull, and Samsung Electronics. She specializes in brand communications and market trends, with a strong background in the FMCG and F&B sectors across the Asia Pacific region.
Current Role at Harley-Davidson
Tiffany Tam serves as the Marketing Lead at Harley-Davidson Motor Company, a position she has held since 2021. In this role, she is responsible for developing and executing marketing strategies tailored to the Asia Pacific region. Her focus includes brand communications and activations that resonate with local consumers, leveraging her extensive experience in the marketing field.
Previous Experience at General Mills
Tiffany Tam worked at General Mills as a Regional Brand Manager for Häagen-Dazs from 2007 to 2012. During her five years in Asia, she managed brand strategies and marketing initiatives that contributed to the brand's growth in the competitive ice cream market. Her role involved overseeing various marketing campaigns and ensuring alignment with regional consumer preferences.
Education and Expertise
Tiffany Tam holds an MBA from the University of Southern California, where she participated in an exchange program in 2011. Additionally, she earned another MBA from the Hong Kong University of Science and Technology, completing her studies in 2012. Her educational background, combined with her extensive experience in marketing, equips her with a strong understanding of market dynamics and consumer behavior.
Career Background in Marketing
Tiffany Tam has held various marketing roles across notable companies. She was a Regional Marketing Manager at Danone for a year, overseeing brands like evian and Volvic. She also worked as a Product Marketing Manager at Samsung Electronics and as a Marketing Manager at Red Bull. Her diverse experience spans multiple sectors, including FMCG and F&B, allowing her to develop a comprehensive skill set in brand management.
Skills in Market Analysis
Tiffany Tam possesses a strong ability to identify growth opportunities within the FMCG and F&B sectors. Her expertise in understanding market and consumer trends supports effective new product development. Additionally, her experience in sales and operations management complements her marketing skills, enabling her to implement strategies that drive brand success.