Tom Ager
About Tom Ager
Tom Ager serves as the Marketing Director EMEA at Harley-Davidson Motor Company, a position he has held since 2021. He has extensive experience in marketing, having previously worked in various roles at Clarks and other notable companies.
Current Role at Harley-Davidson
Tom Ager serves as the Marketing Director for the EMEA region at Harley-Davidson Motor Company. He has held this position since 2021, contributing to the brand's marketing strategies and initiatives for three years. His role involves overseeing marketing efforts across Europe, the Middle East, and Africa, focusing on brand positioning and consumer engagement.
Previous Experience in Marketing
Prior to joining Harley-Davidson, Tom Ager held several significant positions in marketing. He worked at Clarks in various roles, including Group Head of Adults Marketing, Global Head of Brand and Product Marketing, and Group Head of Creative Planning. His experience at Clarks spanned from 2011 to 2021. Additionally, he served as Account Director at Kitcatt Nohr Alexander Shaw and McCann Erickson, where he managed client accounts and marketing strategies.
Educational Background
Tom Ager studied at the University of Liverpool, where he earned a 2.1 BA in Geography from 2002 to 2005. He furthered his education at the Institute of Direct Marketing, achieving a Diploma (Credit) in Direct and Digital from 2007 to 2008. His academic background supports his expertise in marketing and brand development.
Specializations and Skills
Tom Ager specializes in the strategic development and positioning of brands, leveraging a deep understanding of consumer behavior and market dynamics. He possesses strong skills in change management and digital transformation within large organizations. His expertise includes planning and implementing integrated global campaigns across various channels, such as digital marketing, social media, public relations, and experiential marketing.
Leadership and Team Management
Tom Ager has a proven track record of leading and mentoring large, diverse teams. His experience in managing global teams has equipped him with the ability to motivate and guide individuals towards achieving common marketing objectives. His leadership style emphasizes collaboration and effective communication within complex organizational structures.