Toni Rahlf
About Toni Rahlf
Toni Rahlf serves as the Ridership Marketing and Operations Manager at Harley-Davidson Motor Company, where she has worked since 2021. With a strong background in integrated marketing communications, she has held various marketing roles in notable companies, including Jacobson Rost and Cramer-Krasselt.
Current Role at Harley-Davidson
Toni Rahlf serves as the Ridership Marketing and Operations Manager at Harley-Davidson Motor Company. In this role, which began in 2021, Rahlf is responsible for overseeing marketing strategies and operations related to ridership. This position builds on Rahlf's extensive experience in marketing within the motorcycle industry.
Previous Experience at Harley-Davidson
Rahlf has held several positions at Harley-Davidson Motor Company. From 2015 to 2020, Rahlf was the Global Brand Marketing Lead, where they contributed to brand strategy on a global scale. Following this role, Rahlf served as the Go To Market Lead for six months in 2020 and then as Ridership Marketing Manager for nine months in 2021. Additionally, Rahlf worked as a Senior Project Manager in Marketing Communications from 2013 to 2015.
Experience at Jacobson Rost
Before joining Harley-Davidson, Rahlf worked at Jacobson Rost as an Account Supervisor in Promotions from 2005 to 2013. In this capacity, Rahlf managed promotional campaigns and client relationships, gaining valuable experience in integrated marketing communications.
Education and Expertise
Toni Rahlf studied at Upper Iowa University, where they earned a Bachelor of Science degree in Marketing, graduating Summa Cum Laude. Rahlf has developed a strong background in integrated marketing communications strategies and has demonstrated expertise in leading global cross-functional teams.
Career at Cramer-Krasselt
Rahlf began their career at Cramer-Krasselt, where they worked as an Account Executive in Promotions from 1996 to 2005. This nine-year tenure provided Rahlf with foundational skills in account management and promotional strategy.