Tracy Anderson
About Tracy Anderson
Tracy Anderson is a Senior Ecommerce Analyst specializing in merchandising at Harley-Davidson Motor Company. With a diverse background in ecommerce and marketing, she has held various roles at notable companies including American Girl and GlueIQ.
Current Role at Harley-Davidson
Tracy Anderson serves as the Senior Ecommerce Analyst in Merchandising at Harley-Davidson Motor Company. She has held this position since 2021, contributing to the company's ecommerce strategies and merchandising efforts. Her role involves analyzing data to optimize online sales and enhance the customer shopping experience.
Previous Experience at GlueIQ
Before joining Harley-Davidson, Tracy worked at GlueIQ as an Ecommerce/Digital Consultant from 2020 to 2021. During her nine-month tenure, she focused on improving digital strategies and enhancing ecommerce performance for clients.
Career at American Girl
Tracy Anderson has extensive experience at American Girl, where she held multiple roles. She served as Associate Manager of Ecommerce from 2018 to 2020 and as Senior Marketing Analyst-Web Merchandising from 2015 to 2018. Additionally, she worked as Senior Marketing Analyst-Email from 2013 to 2015, contributing to various aspects of ecommerce and marketing strategies.
Educational Background
Tracy studied at the University of Wisconsin-Eau Claire, where she earned a Bachelor of Arts degree in Mass Communication with an emphasis in Advertising from 2002 to 2007. She also studied at Université de Caen Basse Normandie, achieving proficiency in French in 2006 during an 11-month program.
Early Career Experience
Tracy's early career includes positions at Dri-Eaz Products, Inc., where she worked as a Market Research Analyst and a Market Research/Database Specialist from 2007 to 2009. She also served as a Marketing Communications Specialist at Credit Union National Association from 2010 to 2013, where she focused on marketing strategies and communications.