Travis Wells

Travis Wells

Group Tours Lead @ Harley-Davidson

About Travis Wells

Travis Wells serves as the Group Tours Lead at Harley-Davidson Motor Company, where he has worked since 2019. He has a diverse background in guest services and sports management, with previous roles at notable organizations such as the Green Bay Packers and Milwaukee Brewers.

Current Role at Harley-Davidson

Travis Wells serves as the Group Tours Lead at Harley-Davidson Motor Company, a position he has held since 2019. In this role, he focuses on enhancing guest experiences through the sale of tour enhancements, particularly for school, youth, and corporate groups. His responsibilities include managing group tours and ensuring that visitors receive a comprehensive and enjoyable experience at the Harley-Davidson Museum.

Previous Experience at Harley-Davidson

Before his current role, Travis Wells worked at Harley-Davidson Motor Company as a Visitor Experience Assistant at the Museum from 2015 to 2019. During this four-year tenure, he contributed to the overall visitor experience, assisting guests and providing information about the museum's exhibits and Harley-Davidson's history.

Educational Background in Sports Management

Travis Wells studied at the University of Wisconsin-Parkside, where he earned a degree in Sports Management from 2006 to 2011. He also obtained a Certificate in Coaching during the same period. His education included advanced courses in Sports Law and Sports Finance, equipping him with a strong foundation for his career in sports and event management.

Diverse Work Experience in Guest Services

Travis Wells has a varied background in guest services and event operations. He worked as a Game Day Guest Services Assistant for the Green Bay Packers from 2013 to 2016 and held multiple roles at the Milwaukee Brewers Baseball Club, including Brew Crew and Corporate Marketing Intern. His experience spans several organizations, including the YMCA of Metropolitan Milwaukee and the BMO Harris Bradley Center, where he developed skills in game day operations and facilities management.

Skills in Tour Enhancements and Guest Experience

Travis Wells possesses expertise in selling tour enhancements aimed at improving guest experiences. His focus on group tours has allowed him to develop strategies that cater to various audiences, including school and corporate groups. His skills in game day operations and setup further complement his ability to create engaging and memorable experiences for visitors.

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